Anni is the co-founder and Chief Executive of Well Intelligence, a research, insights and strategic development hub delivering wellbeing market evidence and analysis that makes the case for business investment and human advantage. She is also the visionary behind K.I.S LifestyleÒ – an online wellness community that enables affordable and accessible integrative health access.
In addition, she is the founder and Managing Director of Well Business Solutions, an international advisory firm working with public and private sector organisations who seek advice and global expertise in the rapidly evolving sectors of wellness and leisure hospitality, integrative (medical and wellness) health, lifestyle, community wellbeing and wellness tourism.
She advises and supports public entities and private business to achieve optimal results within these sectors with particular relevance to wellness revenue optimization. She, along with an associate team create solution driven infrastructure that combine concept and brand development, strategic and operational design, commercial strategy, integration and enablement of services, programming and operational management.
To date, her career history has carved out a unique appreciation of multi sector wellness offerings, in particular, hotel spa and wellbeing concepts. Experience has ranged from restaurants, inclusive leisure resorts (Center Parcs) and high end global hospitality and wellbeing brands such as the Jumeirah Group, Melia Group, Clinique La Prairie, Meadowood and more. In addition to private sector, Anni works with tourism and government organisations on wellness tourism strategy, health, education and cohesion between ministries and recently, the NHS in the UK.
As Group Director of Spas for the Jumeirah Group (2005-9), she spear-headed the development of the first branded integrative health spa model exclusively for a hotel chain worldwide. The result is the Talise Wellness brand, named world’s best hotel spa brand 2016 and 2018 by the ‘World Spa Awards’ and now established in all Jumeirah properties. Meadowood Spa in Napa Valley was awarded five stars by Forbes travel guide within its first year of operation.